Tuesday, November 17, 2009

Marketing Strategy and the Deals Associated With Windows 7

It looks like Windows 7 is pulling back Microsoft to the basics. The new OS from Microsoft is truly resolved to bring about changes by making things a lot simpler and gets to let it stand apart with its remarkable everyday performance. It is quite committed and is leaving no stone unturned with its partners to sell thousands of PCs and copies of Windows 7. It has set high goals for itself.

Microsoft is deploying a different strategy from the launch of Vista, which was higlighted by ambitious marketing. However, the resulting outcome was a failure and even software and hardware makers were not ready to gamble with Vista. Meanwhile, Windows 7 offers small changes to the Windows core from Vista, and tries to be more user-friendly to the consumer. The goal with the marketing of Windows 7 has been to leave the responsibility to the product to speak for itself.

Another marketing strategy Microsoft had tried with Windows Vista the deployment of an outdoor human billboard. It was a cold day when this promotion was revealed and it left quite a considerable amount of customers "in the cold". It plans an even bigger launch and is hell-bent on getting the product in the view of as many people as possible. There is word for a massive advertising campaign to give more impetus to the product as Windows 7 is key for Microsoft in getting profits from Windows.

Microsoft is getting all busy for the launch events around the world, and the celebration will kickstart in Japan with Windows unit head Steven Sinofsky personally heralding the launch.

The new Windows 7 has already amassed upto 4 % of market shares in the PC industry. Net Applications reports this rise and says that it is a pretty good start for an operating system which is hardly a few weeks old. It can be mentioned that, in contrast, it took its predecessor - Windows Vista - 7 months to achieve the same target. According to the Executive Vice President of Net Applications, Vince Vizzaccaro, the expectations and the hope to deliver by the new Windows 7 is quite warranted but then he did not make elaborate claims instead choosing to add that a clearer picture of the whole imbroglio will be seen in a few months. An interesting observation of late have been if Microsoft can regain its share. On a regular basis, Windows 7 seems to be doing a lot better at weekends. It is generally the time when the consumers use accounts for more of the market. And as the work week starts, the numbers start to dwindle again. Before it was launched on October 22, the daily trackin statistics from Net Applications claim that it was already commanding a 2% market share. The sales of Windows 7 copies were getting the better of those of Windows Vista Microsoft has also admitted that it foresees strong interest from businesses, although generally corporations take a long time to test a new operating system before it is made to go out in operation. The software giants also spoke on enterprise adoption of Windows 7 and Windows Server 2008 R2.

In another development, yet another feature that evolved out of Microsoft co-operating with computer makers and also its business customers is the addition of an "XP Mode". This is basically an option that gives the option to Windows 7 Microsoft users to start running a cost-free and virtualized copy of Windows XP in order to run the older applications which do not seem to be compatible with the newer operating systems.

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